Key West Aloe is branching out with a “triple action” cleanser recently added to its facial care line. The Tampa, FL-based company develops, produces, distributes and markets the largest portfolio of luxury aloe vera-based personal care products in the world, it contends.It also recently debuted a 5-in-1 aloe foundation.
 
Key West Aloe products are sold in two company-owned retail locations in Key West, direct to consumers online and through a wholesale channel including hotels, boutiques, surf shops, marinas, spas, and more.  The company was founded in 1971 and has created more than 160 products for the face, body, sun, men and even pets.
 
“Our roots go back to a single moment when aloe vera was applied to a sunburn in early 1970s, long before the term SPF was invented. It worked so well on burned skin, we wondered what it could do continuously for healthy skin? Key West Aloe was born,” said Debra Hartwell, chief executive officer of Key West Aloe. “From that point on, our mission has been to create a wide range of luxurious blends, all using nature's best ingredient. Today, after more than 40 years of blending luxurious formulas, we produce the largest selection of aloe vera based products in the world locally in Florida.” 

The Gentle Aloe Facial Cleanser joins a line of skin-nourishing serums and moisturizers. Its clean, fresh citrus scent is specifically formulated to lightly foam with a 30% aloe formula for all skin types, and is designed to be a one-step, pH balanced facial cleanser.
 
“We are excited to announce our first facial cleanser,” said Hartwell. “Now customers can enjoy the benefits of ‘nature’s gift’ from the beginning to end of their skin care routine.”
 
In addition to Key West Aloe’s 5 in 1 Aloe Foundation, which will help preserve elasticity and rebalance moisture levels with vitamins A, B, C, E and amino acids, the cleanser contains essential oils that will stimulate circulation and refresh dull and tired looking skin, contends the company. When used as a system with the Aloe in the Pink toner and one of Key West Aloe’s moisturizers, a customer can create a very personalized skin care regimen that can hydrate, treat, polish and protect the skin, added Hartwell.
 
“What makes Key West Aloe a superior company is our commitment to quality,” she said. “Aloe vera plays a significant role in the protection and maintenance of healthy skin. That’s why we use only 100% pure, lab-certified aloe in the foundation of all Key West Aloe products. This base is not only age-defying, nourishing and moisturizing, it also acts as a cosmetically active carrier to enhance the performance of other ingredients like essential oils or fruit extracts.”
 
According to Hartwell, the benefits of aloe are in its purest form. She told Happi, “If the polysaccharides are not tested to a certain level, we reject the aloe. Polysaccharides are long chains of sugar molecules, which contribute to many biological processes, and are both anti-inflammatory and anti-bacterial. Aloe is naturally age-defying, nourishing and moisturizing. It also acts as a cosmetically-active carrier to enhance the performance of other cosmetic ingredients.”
 
More info: http://keywestaloe.com/